Primos Board Members

Meet Our Founding Board Members

Back row: Jose Torres, Eli Gonzalez, Diana Herrera, Dr. Michelle Neely, Jesus Serrato. Front row: Clara Torres, Alicia Serrato, Sergio Gonzales

“We have to take care of our community.
Sometimes you just need that extra push.
We are putting family into practice.
We know the tools for success and should pass them on to the next generation.
How your life would be different if someone had given you a hand?
Mentors are an extension of family.“

—Primos Dallas Founding Board Members, 2018

2023-2024 Board Members

Alicia Serrato

Founder and President

Profession: Educator with DISD

Passion: Equity in education

First Job:
I made cold calls to ask for donations for a thrift store. I made $5.85/hr and my first check was $95. I felt like such a baller!

If you could share a meal with any 2 individuals, living or dead, who would they be?
My father and my grandfather. My dad passed away when I was 17 and I’d love nothing more than to eat and catch up with him! My grandfather had the best stories and the biggest heart. I’d love hear his voice again!

Diana Herrera

VP, Treasurer

Profession: Advertising

Passion: Travel & innovation

First Job: I worked at a fruteria in the Westmoreland Bazaar. I prepared the food, worked the register, and did clean up. My knife skills are pretty on point thanks to this job.

What did you want to be when you were a kid?
Marine Biologist. I thought it meant living at the beach and hanging out with sea animals all day. When I realized it was a science related career, I quickly changed my mind!

LaSarah Pillado

Secretary

Profession: Attorney

Passion: Fighting systemic racism and inequality + traveling

First Job: Sonic carhop waitress during high school. I made $2.95/hour, & made an extra $1.00/hr for wearing skates. Unfortunately, I didn’t know how to skate! It was a mess!

What’s your favorite childhood memory?
Taking road trips with my family and jamming out to 80’s rock n’ roll & classic Tejano with my father in the front seat. He'd drive and I would DJ! We would also snack on the way :).

Bryant Diaz

5K Chair

Profession: Community Engagement Manager

Passion: Bowling

First Job: I worked at Subway on Buckner and Lake June

What is your favorite childhood memory? Going to a random house in LA and waiting in line for what felt like hours for fresh chicharron. This was my first experience with community, and I will never forget it.

Jesus Serrato

Parent Involvement Co-Chair

Profession: Montessori Teacher

Passion: Family and sneakers

First Job: In 7th grade I got my first job cleaning a bakery with my childhood friend. I didn't love cleaning, but I took pride in my job and showed up every weekend.

What is your favorite childhood memory?
Visiting my grandmother every evening when I lived in Mexico. I'd go home after school, eat, do homework, and then go spend time with my Ma Cris (Cristina).

Esmirna Corona

Parent Involvement Co-Chair

Profession: Counselor

Passion: Helping our community thrive

First Job: Doing phone surveys to the community about diabetes education

If you could live anywhere, where would it be? Seville, Spain in the Iberian Peninsula. The city smells like oranges and the food is amazing!

Heather Lacey

Fundraising Co-Chair

Profession: Higher Education

Passion: Plants, book club, and learning new things

First Job: Buffalo Wild Wings. I was a hostess at 16 and it was busy & fun working with friends

What did you want to be when you were small? A chef, artist, and marine biologist. I liked cooking, arts & crafts, and sea animals. The ocean was always fascinating to me. Being a chef and cooking for your job seemed cool to do.

Joel Gomez

Fundraising Co-Chair

Profession: Financial Advisor

Passion: Travel, food, self improvement, making my wife smile

First Job: Quality control engineer in a manufacturing company in McAllen, TX

What motivates you to work hard?
I want to grow a new branch on my family tree. I want to be seen as the person in my family that crated such a great generational wealth that it transformed how my future kids, grandkids and great grandkids live their lives.

Angela Carrales

Marketing Chair

Profession: Marketing

Passion: Worldwide traveler, foodie, and wine aficionado

First Job: Summer babysitter for a family of three children (6-11 years old) when I was 14

If you could live anywhere, where would it be? Having traveled all over the world, one of my favorite spots is Lisbon, Portugal. It's a fantastic mix of old world architecture and modern city. Its proximity to the sea, mountains, and wine country make it a wonderful place.

Jessica Rivera-Lucas

Partnerships Chair

Profession: Project/Program Management

Passion: Voter outreach, education, gardening (#CrazyPlantLady), Korean dramas

First Job: During my early teenage years, I embarked on my first job at Walmart, during the most frenzied times of year: Black Friday and Christmas. It was a whirlwind of comical moments!

What motivated you to work hard? My family serves as the very essence of my existence, constantly inspiring and anchoring me in all my pursuits.My daughters stand out as powerful reminders of the enduring need to persevere and shatter glass ceilings for the upcoming generation.